hallmark channel vs. YouTube


Understanding media and technology through the lens of politics is always fascinating, but in class we talked about the Lincoln/Douglas (seven hours! a break for dinner! liquor on sale!) and Nixon/Kennedy Debates and it was very fun. (Read this, which goes into a little detail about how people on the radio thought that Nixon had won, but people who watched it on television got to see Tricky Dick drown in flopsweat.)

Anyway,  Krugman had an interesting op-ed, which gets at the money and media. About Hillary’ town hall meeting, broadcast on the Hallmark Channel in comparison to the will i am Obama video:

The Hallmark show, enacted on an anachronistic studio set that looked like a deliberate throwback to the good old days of 1992, was equally desperate. If the point was to generate donations or excitement, the effect was the reverse. A campaign operative, speaking on MSNBC, claimed that 250,000 viewers had seen an online incarnation of the event in addition to “who knows how many” Hallmark channel viewers. Who knows, indeed? What we do know is that by then the “Yes We Can” Obama video fronted by the hip-hop vocalist will.i.am of the Black Eyed Peas had been averaging roughly a million YouTube views a day. (Cost to the Obama campaign: zero.)

(Hillary was, in fact, cut off mid-sentence for the regularly scheduled programming, A Season of Miracles.)

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