A few studies that fall in the ‘research that confirms what everyone expects and doesn’t push us to think about it all a little differently’ bin: One on how blog traffic increases on the basis of reciprocation (no real surprise there to anyone who blogs, but also rendering Google’s new ‘Friend Connect‘ of note. Thanks Hepaestus. See how it works?), another on how high Facebook usage is correlated with low college grades, and another on how Facebook affects brain activity. The results of the latter? Here’s what they say: “As a consequence, the mid-21st century mind might almost be infantilized, characterized by short attention spans, sensationalism, inability to empathize and a shaky sense of identity.” Hmmm.
In the ‘oh, that’s actually interesting’ file, the Wall Street Journal now claims that “there are almost as many people making their living as bloggers as there are lawyers’ in the U.S.. That sounds crazy to me, but gathering their data from the U.S. Bureau of Labor Statistics they claim that there are 452,000 people who are paid to blog on their own sites, or someone else’s. (As compared to 555,770 lawyers and 394,710 computer programmers.) More from the WSJ:
Demographically, bloggers are extremely well educated: three out of every four are college graduates. Most are white males reporting above-average incomes. One out of three young people reports blogging, but bloggers who do it for a living successfully are 2% of bloggers overall. It takes about 100,000 unique visitors a month to generate an income of $75,000 a year. Bloggers can get $75 to $200 for a good post, and some even serve as “spokesbloggers” — paid by advertisers to blog about products. As